Vilnius, the capital of Lithuania, is surrounded by forests and endless greenery. In 2025, it was named European Green Capital — not just a title, but a commitment to become the greenest city in the making. The city needed an identity that could flex across everything: from plant guides to energy summits.

Because Vilnius committed to always growing greener, the identity had to embody constant movement. At its core is a system of branching lines — expanding, dynamic, and never static. They represent the city’s natural and human connections: trees, rivers, roots, and paths. This living framework unites Vilnius’ growth, from lush parks to new cycling routes, and reflects the spirit of a greener future. The branches flex across applications, functioning as patterns, graphic elements, or even frames.

The identity gave Vilnius a clear and consistent visual voice, keeping the city visible all year round, both locally and across Europe. It united more than 80 separate events and initiatives under one system, adapting seamlessly across signage, campaigns, and festivals.

Most importantly, it shifted perception. Vilnius was no longer just the 2025 European Green Capital — it became recognised as a city always in the making, always growing towards a more sustainable future. The branding proved so effective that the municipality chose to extend it beyond 2025, cementing Vilnius as the greenest city in the making.