About - Sons & Daughters ID

Distinctive before anything else.

OUR WAY

Brands need to be remembered first and foremost in order to achieve anything meaningful. That’s what we believe.

Being distinctive means finding ways to create strong memories based on purpose, visual expression, and tech innovation. That’s what we do.

We see too much repetitiveness, too many lookalike brands. That’s what we want to change.

We provide branding and digital services.

BRANDING

We create unique and impactful brands that are meticulously planned to provide a meaningful connection with people. We work with brands at any stage of their evolution. Understanding comes before any branding. How deep we dive depends on how developed a brand is. We put clarity and simplicity at the forefront of our process. And we strive to avoid the common pitfalls of branding, where things become too academic and too detached from the real world.

Research

To understand the problems a brand needs to solve, we investigate in many different ways – from Q&A sessions with main stakeholders to web and market research to customer interviews.

Strategy

The findings of research are transformed into a clear and simple brand positioning. The goal here is to have a meaningful strategic direction that is easily comprehensible for everyone, not just marketing people.

Naming

When required, we help clients to come up with a name that captures the spirit of the brand and is unique in the marketplace.

Visual identity

Brand strategy is given a visual expression through distinct brand assets such as logo, colors, shapes, typography, illustration, and iconography. We always come up with several options to choose from.

Execution

A chosen visual direction is implemented in final executions in which the final details are honed to perfection.

Brand monitoring

We monitor brands that we have authored to ensure consistency for superior brand recognition and provide feedback whenever we identify any issues

DIGITAL

We build and update websites to achieve the best fit for the users. This approach allows our clients to turn websites into a highly effective marketing devices for any brand, any service, any product.

UX Audit

If available, the existing website or app is given a thorough analysis to identify underperforming areas and parts that are causing headaches for users.

User Research

Broad contextual research is conducted to gain user insights and tests are run to create a smooth and satisfying user experience.

Information Architecture

The initial structure is created to establish the order of content and user tasks are run to test the intended UX design.

Design & Development

The look and feel is created along with the inner workings that ensure smooth operation on any device and easy post-launch management.

Testing & Launch

Every piece that we develop undergoes a tough testing routine to ensure that it works perfectly on all browsers and devices. It is then rolled out to the world.

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Sons & Daughters is a name that we share with an ad agency next door. Occasionally our paths collide for inspiration, collaborations, and drinks.

Interested in working with us?

Get in touch.

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If you're a designer and would like to be considered for full-time or freelance positions, please send us your portfolio or any other information you might think is useful. We'd love to hear from you!