New brand armor for the digital privacy crusader

Incogni is a personal data removal service that automatically removes personal information from public websites and private databases. It helps to eliminate spam cluttering the inbox or relentless calls and messages that bring unwanted offers and scams. Incogni believes that data privacy is a universal human right.

Incogni’s previous brand elements no longer aligned with the gravity of the brand’s mission to defend personal data. The decision to establish a new identity was driven by the need to better represent the company’s role as a protector and advocate for user privacy.

Incogni’s new identity draws from the qualities of the Hero archetype, standing strong against the tide of data brokers and online threats. This archetype is embodied in the company’s values of courage, reliability, and empathy.

The rebrand introduces a design language that moves from an overly simplistic to a more purposeful and meaningful aesthetic.

The design idea is to represent the ceaseless struggle between the malicious and the good forces in the digital world. The digital noise of spam and scams that affects people’s digital lives is embodied in a gradient of colors. It moves, changes, and evolves, just like the actual methods of interference with personal privacy. A frame concept symbolizes Incogni’s role as a protective barrier between users and the various cybersecurity threats surrounding them.